Hi I'm Sam Joy
Award Winning
Award Winning
Lead
Lead
Product
Product
Designer
Designer
10+ years transforming digital experiences for millions of travelers. Designing AI‑powered solutions that reduced booking time by 90%, streamlined journeys for millions of users, and increased conversions by 300% — delivering over INR 6,480 crore in annual impact.
// Beyond Pixels //
Design connects technology with human emotion. I create intuitive experiences through research, rapid iteration, and micro-interactions that transform friction into delight.
Design connects technology with human emotion. I create intuitive experiences through research, rapid iteration, and micro-interactions that transform friction into delight.
Design connects technology with human emotion. I create intuitive experiences through research, rapid iteration, and micro-interactions that transform friction into delight.
UX, AI-Driven Experiences
Impact at Scale
Responsive Design & Accessibility
Data‑Driven UX (Analytics, NPS)
AI‑Powered Innovation
Creative Direction & Mentorship
Introduction
About Me
Business-Focused Product Designer
I’m a Lead Product Designer with 10+ years of experience driving large-scale digital transformation across aviation, fintech, and e-commerce. At Air India, I led India’s first AI-powered airline booking platform, redesigned web and mobile experiences, and built foundational design systems that delivered ₹1,200+ Cr in annual impact, increased conversion by 7.9%, and elevated app ratings from 2.1★ to 4.7★.
My work blends deep user research, strategic product thinking, and pragmatic execution, and has been recognized with the Red Dot Design Award (2024), Gold Stevie Award (2024), and Adobe Experience Maker of the Year (2025).
Introduction
About Me
Business-Focused Lead Product Designer
I’m a Lead Product Designer with 10+ years of experience driving large-scale digital transformation across aviation, fintech, and e-commerce. At Air India, I led India’s first AI-powered airline booking platform, redesigned web and mobile experiences, and built foundational design systems that delivered ₹1,200+ Cr in annual impact, increased conversion by 7.9%, and elevated app ratings from 2.1★ to 4.7★.
My work blends deep user research, strategic product thinking, and pragmatic execution, and has been recognized with the Red Dot Design Award (2024), Gold Stevie Award (2024), and Adobe Experience Maker of the Year (2025).
Introduction
About Me
Business-Focused Lead Product Designer
I’m a Lead Product Designer with 10+ years of experience driving large-scale digital transformation across aviation, fintech, and e-commerce. At Air India, I led India’s first AI-powered airline booking platform, redesigned web and mobile experiences, and built foundational design systems that delivered ₹1,200+ Cr in annual impact, increased conversion by 7.9%, and elevated app ratings from 2.1★ to 4.7★.
My work has been recognized with the Red Dot Design Award (2024), Gold Stevie Award (2024), and Adobe Experience Maker of the Year (2025).
